Everything at Google started with organic search results. Sometimes organic search results are referred to as natural search results. These are the search results that the Google algorithm generates, if a user enters a search term in the Google search box and presses “Enter”. The search results appear because of their relevance, although of course Google determines what that is.
Over the years, the organic search results have taken up less and less space on the Google search results page and are being pushed further down the list, to make room for other Google products. Of course, searching on Google is free and the organic search results are therefore not profitable. Some other Google products are, though – especially Google AdWords.
When it comes to search engine optimization (SEO), this refers to the organic search results. With less space for organic search results on the search results page SEO is also much more difficult. More and more websites compete for less space on the search engine results page.
The search engine results page (SERP) is the listing of results returned by a search engine in response to a keyword query – in this case ‘hotel berlin’.